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In terms of layout, as you continue to scroll down the page the menu remains at the top containing tabs that would appeal to the Cosmopolitan's target audience, there pop up ads along the right hand side of the article which is aimed towards people who may take an interest in fashion. The article gives an image, then a small amount of text then another image. This is done to keep the readers attention as they may lose interest if its a long, chunky piece of text. The amount of text is effective towards identifying the target audience as a younger audience would quickly become disengaged with large amounts of text. 

In the text the royals are portrayed as bickering teens. This is because the article says 'exaggerated drama' which would suggest that they're acting like teens as there is drama between Meghan and Kate. The use of the term 'drama' in a sense appeals to the Cosmopolitan's target audience which would be teens. This if further conveyed as at the bottom of the page it says 'no, I think this is total b.s.' The use of the informal slang 'b.s' further implies that this article is targeted at an audience between teens and young adults.

This would be targeted at people who are interested in fashion and maybe young to middle aged women. This is because of the ads on the right hand side of the screen advertising clothing. The image of the younger members of the royal family then suggests that it appeals to people interested in the royal family so most likely people aged 30+ and to a similar age of the royals in the image. The image itself gives off a sense of seriousness as neither Meghan or Harry are smiling. Its clear that they're are at some sort of event as they're formally dressed implying that this is aimed at an older target audience.

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